New Market Audience

by Azreel | November 30th, 2007

So, you walk into the office and spot THIS

BluePouch

casually lying on your co-worker’s desk.

“What is that?” you ask…

“OH!” they reply “You want some?”


BluePouch

Yes, that’s right. It’s a breath mint. What were you thinking??

Seriously though, Hershey’s is promoting a new breath mint that has Narcotics Enforcement Officers very nervous. Are Hershey’s designers naive enough to not be aware of how street drugs are packaged? Or, is this an incredibly elaborate hose-job by that funny smelling intern that worked in the R&D department over the summer?

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